‘Jeenaa’ translates to ‘live’ in Punjabi, as well as being a combination of my sisters & my name – Jessica, Ruveena & Suveena = Jeenaa. We work for people to live in style and ambition.

For every bag sold, we fund my first primary school in Punjab, India. Funding includes full school uniform, stationery supplies, with more plans in place. Living in ambition starts from early years.

As a British Indian, I represent diversity and desire for the brand to do the same. So it is very pleasing to see Jeenaa bags loved and worn by diverse customers and celebrities, as well as approved by fashion stylists across the globe.

Respecting the environment, we intend to introduce selected collections per year, attractively priced bringing together a community of ambitious people. Treat yourself, you deserve it.

Suveena Bali
Co-founder